May 2010
IMAX is an enigma to investors. Its brand was established with the 15-perf 70mm film format, without doubt the finest image ever put on screen. But quality can be expensive and therefore unpopular. The cost to distribute first release movies in the IMAX film format was simply too expensive to sustain. IMAX explored digital options [...]
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May 2009
IMAX was roasted online by comedian Aziz Ansari, who went to the AMC Burbank IMAX theatre to see Star Trek, only to learn after he entered the auditorium that this wasn’t the IMAX he knew. Disappointed with the small size of the screen, which, by his description, was barely larger than the screen next [...]
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